Concept view of the Girls World flagship boutique

Step inside Girls World.

A place for girls to shop, create, celebrate and belong.

Explore the Experiences

AI concept visualization · Proposed space

One world. So many ways to shine.

Explore the experiences envisioned for Girls World—each designed to inspire creativity, connection and belonging.

Boutique & Stage

Dolls, apparel, accessories and a stage for big dreams.

Preview the experience

Doll Salon

Doll styling, care and accessories for imaginative play.

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Hair Salon

Healthy hair care and styling that celebrate different hair textures.

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Nail Salon

Age-appropriate self-care and celebration experiences.

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Girls World Café

Sweet treats, family moments and great conversations.

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Make Her Day a Little More Magical

Proposed Girls World birthday experiences bring together a special look, sweet treats and time to celebrate with the people she loves.

A stylist places a bow in a smiling girl's hair in the proposed Girls World salon while her mother watches

Pretty Princess Birthday Package

Sample Package

A special birthday look, a sweet treat, and a little Girls World magic.

Proposed inclusions

Simple birthday hairstyle
Light makeup: soft shimmer and lip gloss
Nail polish
Hair accessory
Cupcake and juice box

Parent or guardian approval required for the birthday look.

Optional

Add a birthday dress: Sample pricing $30–$60.

Package with a dress: Approximately $130–$160.

Sample package — Final pricing and inclusions subject to change.

Explore Birthday Packages

Café Menu

Light bites, sweet treats and drinks.

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Salon Menu & Hairstyles

Sample services and hairstyle inspiration.

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Plan Your Party

Sample birthday packages and interest list.

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BGMD Club, inside Girls World.

A home for creativity, learning and connection.

BGMD Club is planned to bring enrichment programming into Girls World, creating space for girls to learn, express themselves and connect through creative activities.

Discover BGMD Club

Proposed BGMD Club program space — Proposed program space

Inclusive dolls displayed inside Girls World

Rooted in Harlem. Built around belonging.

Founded by Tanika Salmon, Girls World is a separate for-profit business welcoming all girls. The nonprofit Black Girl Magic Day will operate BGMD Club inside Girls World.

Meet the founder

Help bring Girls World to life.

Explore the proposed destination, business model and partnership opportunities.

Investors

Learn about the vision, proposed business model and launch plan.

Explore the Opportunity

Local Business Partners

Explore opportunities to collaborate within the Girls World destination.

Connect With Us

Families

Stay connected as the Girls World vision develops.

Join the Interest List